Custom WordPress
Development
Responsive Layouts
Custom WordPress Builds
Plugin Integration
Performance Optimization & SEO
E-Commerce
Development
Shopify / WooCommerce Builds
Product Page UX
Checkout Flow Design
Mobile Shopping Optimization
Responsive UI &
Mobile Optimization
Responsive Layout
Mobile-First Design
Touch Friendly UI
Cross-Browser Support
Speed &
Performance Tuning
Image Optimization
Minified Assets
Lazy Loading
CDN Setup
UX Strategy &
Site Architecture
UX Strategy
Content Hierarchy
Clear Navigation
Scroll Pacing
Plugin Integration &
Feature Add-Ons
Forms & Galleries
Safe Plugin Setup
Feature Add-Ons
Custom Components
E-COMMERCE - DISHONOR
Great Pain & Dishonor was the first business I ever built from the ground up, and it was also my first experience developing a website. I launched the company using Shopify and configured it to sync product listings across both eBay and Etsy using third-party plugins. This allowed me to manage a multi-channel storefront efficiently, which became essential as order volume increased.
Beyond the online presence, I also operated the business locally by offering vehicle vinyl wrap services. This gave me the opportunity to take my skills in design and apply them directly to real-world customer projects. Over the course of about a year and a half, I fulfilled over 3,800 orders, combining both physical product shipments and hands-on vinyl wrap work.
The business was an outlet for several of my interests—cars, design, and technology—and it gave me a space to experiment with all of them in a real, working environment. Through this experience, I learned not just how to build a functional online store, but how to create a full brand identity. I designed my own logos, handled all marketing materials, and built a consistent visual language across social media platforms. I also learned to engage with the public—answering customer questions, running promotions, and using platforms like Facebook and Instagram to put my work in front of the right audience.
Looking back, Great Pain & Dishonor was more than just a small business—it was a crash course in e-commerce, marketing, customer service, and branding. It showed me how each piece fits together to create a business that’s more than the sum of its parts, and it laid the foundation for everything I’ve built since.
E-COMMERCE - REVIVEMOTOCO
ReviveMotoCo | revivemotoco.com | is a business I co-founded that focuses on sourcing, restoring, and parting out motorcycles—primarily salvage or non-running bikes. While the business is deeply rooted in mechanical work and hands-on service, my role has centered heavily on building its online presence and brand identity through web design.
From the ground up, I designed and developed a custom WordPress e-commerce website that serves as the digital hub for the business. I built the entire site layout myself, styled it to reflect the tone and culture of the motorcycle community, and structured it to showcase hundreds of individual parts in a way that’s both functional and easy to navigate. Beyond that, I implemented eBay integration to sync listings directly to our website, streamlining inventory management and reducing redundant work. This setup allowed us to manage all product data, photos, and listings from a central platform while still benefiting from eBay’s marketplace exposure.
Every design choice—from the logo and color palette to the organization of the product pages and blog layout—was done with purpose, reinforcing ReviveMotoCo’s identity as a professional, trustworthy, and rider-centric brand. I focused heavily on clarity, responsiveness, and usability, ensuring the site worked well across devices and gave customers a frictionless experience whether they were buying parts or reading a blog post.
I also managed the photography and visual presentation of the products, ensuring a consistent look and feel across all listings. Through all of this, I wasn’t just designing a website—I was building a full digital storefront and brand that could grow with the business.
ReviveMotoCo continues to grow as a parts supplier and service provider, and the website remains central to that growth. It’s not just a place to sell parts—it’s the backbone of our operation. Designing and maintaining it has given me hands-on experience in user-focused web design, e-commerce architecture, and digital branding that directly impacts real-world sales and customer engagement.
